Why Christchurch Loves Lamington: Our Top Sock Destination in New Zealand

At Lamington, we’ve been warming toes with our premium merino wool socks since 2005. From the tip of the North Island to the deep south, our socks have found homes in households, schools, and gift boxes across Aotearoa. But one city continues to stand out as a clear favourite: Christchurch.

Christchurch has become our number one destination for sock sales—and for good reason. With its crisp winters, active lifestyle, and love for quality New Zealand-made products, the people of Ōtautahi have truly embraced Lamington. It's a connection we’re proud of and grateful for.

With its distinct seasons and cool climate, Christchurch is a city that truly understands the value of a great pair of socks. Our merino wool is ideal for the region’s changeable weather—warm when it’s cold, breathable when it’s not, and soft enough to wear comfortably all day long. Whether it's frosty school mornings, weekend strolls through Hagley Park, or evenings curled up by the fire, our socks offer everyday warmth that fits perfectly into local life.

But it’s not just about practicality. There’s a unique style in Christchurch that blends functionality with thoughtfulness. It’s a city that dresses with intention—choosing pieces that are timeless, well made, and a little bit special. That’s where Lamington fits in. Our socks add just the right touch of colour, texture, and charm, whether peeking out from a pair of boots or keeping little toes warm in gumboots.

One of the key reasons behind our strong presence in Christchurch is our network of wonderful stockists. These independent stores—many of them family-owned—are passionate about curating beautiful, high-quality goods. They’ve taken the time to share the Lamington story with their customers, offering helpful advice, personal recommendations, and a genuine connection to our brand. Their support has been invaluable, and we love seeing Lamington socks proudly displayed in their carefully styled spaces.

We’ve also noticed something special about how Christchurch supports local. There’s a strong sense of loyalty and community pride that flows through the city. After everything the region has endured and rebuilt, there’s a deeper appreciation for small businesses, ethical production, and goods made right here in New Zealand. Our Christchurch customers really understand that when they choose Lamington, they’re supporting a product that’s designed, knitted, and finished with care—and keeping jobs and craftsmanship in Aotearoa.

What makes it even more rewarding is the feedback we receive. Christchurch customers are some of our most vocal champions—whether it’s tagging us in photos, leaving kind reviews, or popping back to their local stockist for another pair (or three). We’ve loved seeing Lamingtons gifted to new babies, worn by grandparents, tucked into schoolbags, and sent abroad in care packages. There’s a warmth to it that goes beyond the wool—it’s about connection.

As we look ahead, we’re excited to keep building on our Christchurch roots. Whether through new designs, special collaborations, or community events, we’re committed to staying close to the people who’ve helped shape our journey. Lamington began as a small idea and grew thanks to the support of thoughtful customers in places just like Christchurch.

To everyone in the Garden City who has bought a pair, gifted a pair, or recommended us to a friend—thank you. Your support means the world. We hope our socks continue to bring you comfort, warmth, and a little joy every time you pull them on.

Our biggest stockists in the area are Ballantynes + Frances Nation, check them out!